📝 Overview
- 🖊️ Startup Name: Leadfy
- 📍 Headquarters: Brazil, also active in the US and Canada
- 📅 Year Founded: 2023
🧍 Team
- Aurélio Araújo → CEO
- Alfredo Moreira → CMO
- Eldon Clayton → CTO
🔍 Problem
Auto dealers spend thousands of dollars online for only a handful of cold leads, often grappling with the inefficiency and frustration of low conversion rates and diminishing returns on their marketing investments. In their pursuit of potential customers, these dealers allocate substantial budgets to various digital advertising channels, including search engine marketing, social media advertising, and display campaigns. However, despite the significant financial outlay, they often find themselves faced with the challenge of attracting a limited number of prospective buyers who display little to no immediate interest in purchasing a vehicle.
