For non-technical entrepreneurs, creating a high-converting landing page can be a daunting task. Fortunately, there are numerous landing page builders available that enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. These tools are designed to simplify the process of creating landing pages, making it easy for entrepreneurs to create professional-looking pages without the need for any coding or technical expertise.
With so many landing page builders available, it can be difficult to know which one to choose. Some are more user-friendly than others, while others offer more advanced features that may be useful for more experienced users. In this article, we'll take a closer look at some of the best landing page builders for non-technical entrepreneurs, evaluating their features, ease of use, and pricing to help you find the best option for your needs.
Top Landing Page Builders for Non-Technical Entrepreneurs:
Wix
Wix is an all-in-one website builder that allows users to create professional-looking websites and landing pages without any coding knowledge. It offers a range of customizable templates and drag-and-drop features that make it easy for non-technical entrepreneurs to create and publish landing pages quickly. Wix also provides a variety of marketing and SEO tools to help users optimize their landing pages for search engines and increase their online visibility.
Wix
- Wix is a popular website builder that allows users to create and publish responsive websites and landing pages without any coding knowledge.
- With Wix, users can choose from a wide range of pre-designed templates, customize them using a drag-and-drop editor, and add forms, CTAs, and other elements to create a high-converting landing page.
- Wix offers flexible pricing plans, starting at $14/month for the Combo plan, which includes a free domain, unlimited bandwidth, and 3GB of storage. Higher-tier plans offer additional features like e-commerce integration, advanced analytics, and more.
Unbounce
Unbounce is a landing page builder that specializes in creating high-converting landing pages for non-technical entrepreneurs. It offers a drag-and-drop interface, customizable templates, and a range of integrations with other marketing tools. Unbounce also provides A/B testing features, which allow users to test different versions of their landing pages to see which one performs better. This makes it easy for non-technical entrepreneurs to optimize their landing pages for maximum conversions.
Unbounce
- Unbounce is a powerful drag-and-drop landing page builder that allows users to create and publish high-converting landing pages without any coding knowledge.
- With Unbounce, users can easily customize landing page templates, add forms, CTAs, and other elements, and A/B test different versions to optimize their conversion rates.
- Unbounce offers flexible pricing plans, starting at $79/month for the Essential plan, which includes unlimited landing pages, popups, and sticky bars, as well as integrations with popular marketing tools like HubSpot and Marketo. Higher-tier plans offer additional features like AMP landing pages, advanced analytics, and more.
Landingi
Landingi is a landing page builder that is designed specifically for non-technical entrepreneurs. It offers a range of customizable templates, drag-and-drop features, and integrations with other marketing tools. Landingi also provides A/B testing features, which allow users to test different versions of their landing pages to see which one performs better. This makes it easy for non-technical entrepreneurs to create and optimize landing pages that convert visitors into customers.
Landingi
- Landingi is a landing page builder that allows users to create and publish high-converting landing pages without any coding knowledge.
- With Landingi, users can choose from a wide range of pre-designed templates, customize them using a drag-and-drop editor, and add forms, popups, and other elements to optimize their conversion rates.
- Landingi offers flexible pricing plans, starting at $29/month for the Core plan, which includes unlimited landing pages, popups, and integrations with popular marketing tools like Mailchimp and HubSpot. Higher-tier plans offer additional features like A/B testing, dynamic content, and more.
Instapage
Instapage is a landing page builder that is designed to help non-technical entrepreneurs create high-converting landing pages quickly and easily. It offers a drag-and-drop interface, customizable templates, and a range of integrations with other marketing tools. Instapage also provides A/B testing features, which allow users to test different versions of their landing pages to see which one performs better. This makes it easy for non-technical entrepreneurs to optimize their landing pages for maximum conversions.
Instapage
- Instapage is a user-friendly tool that lets you create high-converting landing pages without coding.
- Its features include drag-and-drop interface, A/B testing, and integrations with popular marketing tools.
- Pricing starts at $149/month with a 14-day free trial, and plans include unlimited landing pages and visitors.
Webflow
Webflow is a website builder that allows non-technical entrepreneurs to create professional-looking websites and landing pages without any coding knowledge. It offers a range of customizable templates, drag-and-drop features, and integrations with other marketing tools. Webflow also provides a variety of marketing and SEO tools to help users optimize their landing pages for search engines and increase their online visibility.
Webflow
- Webflow is a visual website builder that allows users to design and publish responsive websites and landing pages without any coding knowledge.
- With Webflow, users can create custom landing pages using a wide range of pre-designed elements, including forms, buttons, and animations, as well as advanced features like dynamic content and CMS integration.
- Webflow offers flexible pricing plans, starting at $12/month for the Basic plan, which includes up to 100 static pages and basic CMS functionality. Higher-tier plans offer additional features like e-commerce integration, password protection, and more.
Why Landing Pages Matter
Landing pages are an essential component of any online marketing campaign. They are the first impression that a potential customer has of a business, and they play a critical role in converting visitors into customers. A well-designed landing page can increase conversions, generate leads, and drive sales.
One of the primary reasons that landing pages are so effective is that they are specifically designed to focus on a single goal. Unlike a website or a blog, which may have numerous distractions and calls to action, a landing page is designed to guide the user toward a specific action, such as making a purchase, filling out a form, or signing up for a newsletter.
Another reason that landing pages are so important is that they allow businesses to track and measure their marketing efforts. By using tools such as Google Analytics, businesses can track how many people are visiting their landing pages, how long they are staying on the page, and whether or not they are taking the desired action. This data can then be used to refine and improve the landing page, as well as the overall marketing campaign.
Finally, landing pages are an excellent way to build credibility and trust with potential customers. A well-designed landing page can convey a sense of professionalism and expertise, which can help to establish the business as a trustworthy and reliable source of information or products.
In short, landing pages matter because they are an effective way to convert visitors into customers, track and measure marketing efforts, and build credibility and trust with potential customers. For non-technical entrepreneurs who may not have the skills or resources to build their own landing pages, there are a variety of landing page builders available that can help to simplify the process and ensure that the landing page is effective and professional-looking.
Key Features to Look for in a Landing Page Builder
When it comes to choosing the best landing page builder for non-technical entrepreneurs, there are several key features to consider. In this section, we will explore some of the most important features to look for in a landing page builder.
Ease of Use
For non-technical entrepreneurs, ease of use is a critical factor when choosing a landing page builder. The platform should offer a user-friendly interface that makes it easy to create and customize landing pages without requiring any coding skills. Look for a drag-and-drop editor that allows users to easily add and move elements on the page.
Customization Options
Customization options are another important consideration. The platform should offer a range of templates and design options that allow users to create landing pages that reflect their brand and messaging. Additionally, the platform should allow users to customize elements such as colors, fonts, and images to create a unique look and feel for their landing pages.
Integrations
Integrations are critical for non-technical entrepreneurs who may not have the resources to manage multiple tools and platforms. Look for a landing page builder that offers integrations with popular marketing and sales tools such as email marketing software, CRM systems, and social media platforms. This will allow users to streamline their workflows and automate their marketing and sales processes.
Pricing
Pricing is always a consideration when choosing a landing page builder. Look for a platform that offers flexible pricing plans that fit your budget and business needs. Some platforms offer free plans or free trials, while others require a monthly or annual subscription. Additionally, be sure to consider any additional costs such as transaction fees or add-ons that may be required to access certain features or integrations.
Conclusion
Choosing the right landing page builder is essential for non-technical entrepreneurs who want to create high-converting landing pages quickly and easily. After researching and analyzing the top landing page builders, it's clear that each one has its strengths and weaknesses.
For those who are just starting out and want a free option, Carrd is a great choice. It's easy to use and has most of the core features available for free. However, for those who want more advanced features and customization options, Unbounce and HubSpot are both excellent choices.
Wix and EngageBay are also great options for those on a budget. They offer affordable pricing plans with a good range of features to create high-quality landing pages.
Ultimately, the best landing page builder for non-technical entrepreneurs will depend on their specific needs and budget. By considering the factors discussed in this article, entrepreneurs can make an informed decision and choose the landing page builder that's right for them.
